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Adam Steck
Founder and CEO of SPI Entertainment - Adam Steck looks to produce Vegas shows that can entertain at a reasonable price. After moving to the desert mecca in 1999, SPI has represented an impressive list of clients, including Bob Dylan and Mike Tyson, and its current shows include Boyz II Men and "Smokey Robinson Presents Human Nature: The Motown Show." For Steck, it's more about reaching mass audiences rather than massive productions like Cirque du Soleil. "We do the middle-tiered shows and cater to the masses of the asses, as I like to say," Steck says. "People want a good deal, and we give that to them, so we do a lot of volume." Steck says he always tries to stay fresh and innovative in both his booking and marketing to stand out in a crowded market. -- Kevin Noonan

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